In 2018, Sri Preethaji & Sri Krishnaji introduced the Ekam World Peace Festival. Sri Preethaji believes peace is for all living things, not just for humans. For them, promoting peace transcends social activism, politics, and government regulations. Everyone's hearts need to awaken to a state of serenity. And they must transmit this condition of tranquility to their loved ones, coworkers, friends, neighbors, and all other living things.