In today's fast moving business world, most growth equity companies, especially with outside capital invested, are under immense pressure to grow their top line as quickly as possible. Not only highly competitive fields like technology, digital, consumer good and consumer driven businesses, where people are fighting daily for customer growth, but in today’s world, every business is a digital business, every customer is a digitally influenced customer, that’s why a dedicated leader to focus on being and staying relevant to market is highly imperative.