The passion and fondness for the giant screen experience would remain the core of the cinema story. CEOs of cinema halls feel that the near-term future would be about understanding the needs and aspirations of the fast-evolving consumers and working out ways to satisfy them, through services and experiences, and of course, safety. COVID-19 may change the dynamics of the business for a short period, but it cannot challenge the passion and appetite for cinemas that our country possesses.