Monday 29 August 2016
04 August 2014 Society 10 Questions

Raghavendra Rathore

The fashion designer on the dhoti controversy and how it can be high fashion.

Do dhotis sell well in your store?

Traditionally not, but I believe with the importance given to the dhoti by the RR brand this season, the fashion system will be more open to it.

What made you start a dhoti line?

It's an integral part of our culture and deserves its place in bridal presentation. It is one of the few men's-wear outfits worn across India.

Should clubs allow dhoti?

The British 'heritage clubs' have inherited an archaic view of dhotis as a symbol of 'revolt'. Clearly, this view needs a fresh perspective.

What do you make of the recent dhoti controversy in clubs?

The emphasis should not be so much on the dhoti's acceptability but on the individual and his ability to respect the decorum of the club.

But are they fashionable?

If combined tactfully, the dhoti can be empowered to find its place in the fashion club.

What are the chances of a 'wardrobe malfunction'?

Practically none, if one wears it in the authentic style.

Do you think traditional dresses like the dhoti are a thing of the past?

The past and the present both take equal precedence when we create our collections.

Who is your target audience?

The beauty about classic clothing is that it is timeless and doesn't fall in any category, and it is accessible to a large audience.

Do you think it can do well abroad?

It is my endeavour to push our heritage onto the global scene and fashion is the best communication channel, since it has no language limitations.

Is there any chance of you starting a western clothing line on a large scale?

Our brand reflects an Indo-western look, which is now accessible to a global customers.

AUTHORS: Marika Gabriel
TAGS: Fashion
SECTION: Society
SUBSECTION: Interviews10 Questions
OUTLOOK: 04 August, 2014
Download the Outlook ​Magazines App. Six magazines, wherever you go! Play Store and App Store

Post a Comment

You are not logged in, please Log in or Register
  • Daily Mail

In 1999, India and France entered into a $3.5 billion deal for the supply of these submarines. The first of the 6 subs is out on sea trials for the last three months and is to be commissioned later this year. At this stage, a newspaper in Australia has revealed secret data on the submarines, plausibly stolen from India. Indian Defence authorities have ruled out any pilferage of data from India.

POLL STARTED ON: Aug 26, 2016
Brazil’s Rio de Janeiro is hosting the 31st Olympic Games from August 5 to 21. This is the first Olympics being held in South America and is going on even as a majority Brazilians are unhappy with their rulers. Here’s a quiz on some random Olympic facts and related trivia.
QUIZ STARTED ON: Aug 11, 2016