facebook.com/Outlookindia twitter.com/outlookindia digimag.outlookindia.com instagram.com/outlookindia youtube.com/user/OutlookMagazine

Madhuri Vaidyeswar

Pandit Vishwa Mohan Bhatt's new album, Stargazing, was released on Twaang. What's that? Its co-founder Madhuri Vaidyeswar tells us.

What is Twaang?

It's an on-demand mobile music library for Indian music lovers across the globe. The app is available for Android-based smartphones.

What's its USP?

We wanted the mobile app's name to be synonymous with music. The sound of a string being plucked is a basic musical sound, cutting across genres and geographies.

What kind of music does the app have?

Twaang features the largest collection of non-film Indian music across genres—Carnatic, Hindustani, folk, fusion, devotional. We also have exclusive live concert recordings and digital releases. There are over 70,000 music titles, 6,000 albums and 4,000 artistes.

How did you get these titles and albums?

We get the content from two main sources: record labels and musicians.

In this space, Twaang is fairly new, right?

It's been live for just over three months.

Always on the lookout for fresh talent?

Yes, apart from being a large music library, Twaang is also committed to use its digital platform to launch new artistes.

Are people ready for classical on mobiles?

Yes, there's a huge demand. Since its lau­nch, Twaang has been used over 30,000 times.

How has the music fraternity responded?

Many artistes have been thinking of digitising their music and are looking to reach out to listeners worldwide through this platform.

How effective a listening experience is it?

The feedback has been amazing. We have music lovers listening to Twaang in cars, at homes, in subways.

How do you tackle intellectual property issues when it comes to the music?

We don't take on any content where the rights  are not 100 per cent available with the content provider (whether it's the record label or the artistes). We err on the right side (discretion).

READ MORE IN:
SUBSECTION: Interviews10 Questions
OUTLOOK: 25 February, 2013
Download the Outlook ​Magazines App. Six magazines, wherever you go! Play Store and App Store

Post a Comment

You are not logged in, please Log in or Register
  • Daily Mail
THE LATEST ISSUE
CLICK IMAGE FOR CONTENTS
OUTLOOK ON TWITTER
POLLS

The cricket icon is reported to have tried to curry favour with Defence Minister Parrikar for a friend's property adjoining defence land in Mussoorie. Parrikar is said to have declined to help. The recipient of India's top honour is also busy endorsing various products. Is India's legendary batsman insulting the Bharat Ratna, which was given to him after amending rules?

POLL STARTED ON: Jul 19, 2016
Quiz
Ramzan is the month of intense prayer, dawn-to-dusk fasting and nightly feasts for millions of Muslims to commemorate the first revelation of the Quran to the Prophet Muhammad. As the world celebrates Eid al-Fitr to mark the end of Ramzan, take this quiz to find out how well you know it. Eid Mubarak!
QUIZ STARTED ON: Jul 06, 2016