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Whisper World Is Reshaping Regional Brand Storytelling With In-Content Advertising

As advertising evolves, Whisper World - the global pioneer in In-Content Advertising (ICA), is enabling brands to embed their messaging directly into popular TV and movie content not just in Hindi but regional languages as well.

Nidhee Kekre, CSO, Whisper World

Indian audiences, faced with endless content options, navigate a fragmented landscape with dwindling attention spans. In such a scenario, In-Content Advertising (ICA) is emerging as a powerful, measurable way to connect with consumers where it matters most, within the stories they already love. As advertising evolves, Whisper World - the global pioneer in ICA, is enabling brands to embed their messaging directly into popular TV and movie content not just in Hindi but regional languages as well. In a market where TV continues to dominate most Indian households, ICA is proving to be a game-changer across all industry categories especially FMCG, retail, finance and consumer durable brands seeking higher brand engagement.

With partnerships across leading broadcast platforms - JioStar and Zee Network, spanning 18+ channels in 8 Indian languages, and on the OTT platform JioHotstar, Whisper World helps brands localize storytelling with speed and precision.

Indian consumers don’t just watch content; they build emotional connections with it. ICA allows brands to appear where attention is highest, within the content audiences are deeply invested in. ICA when used with TVC enables the creation of lasting memory structure with consumers at scale. By introducing brands during peak engagement moments, we offer a way to be seen, remembered and preferred. As marketers seek more meaningful, clutter-free ways to engage, ICA – our flagship product is fast emerging as a core brand strategy and, Whisper World is proud to be leading that transformation,” says Ms Nidhee Kekre, Chief Strategy Officer, Whisper World.

With over 5,00,000 eye-tracking tests and 1,400+ brand lift studies, Whisper World’s approach is deeply grounded in data. Its campaigns have delivered up to 42 per cent uplift in brand recall and 35 per cent improvement in message retention.

Whisper World’s ICA formats are fully trackable and media-buyable that are backed by industry standard measurements. This ensures accountability, transparency and ease of integration into on-going media plans, making it an increasingly important pillar of modern brand strategy.

As part of our immediate future plans, we plan to bring Whisper Studios - our mixed reality production arm to India soon. Using virtual production to deliver high-quality, scalable storytelling with minimum brief-to-air cycles, will make brand communication faster, greener and more agile. Not only do we create films for some of the world’s most exquisite brands including the likes of LVMH, but we also create content for OTT and TV players,” concludes Ms Kekre

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