More than the organization, it was important for us as professionals to lock-in-step with the evolving and changing consumers. For years, we had launched products, and innovated formulations that were best for the children, and other family members. The young ones were on the top of our minds. But we simultaneously realized that moms, or mothers, have begun to take especially keener and serious interests in the overall health of their families. Hence, we felt that there was a need to involve them, to get their viewpoints on the ingredients and chemicals that we used in our products.