Through The Roof
One of the most expensive tours ever in the history of the game began the moment Prime Minister Vajpayee announced at the saarc summit that India will go to Pakistan. Even before Saurav Ganguly showed the courage in Australia to voice the fears of his players on safety grounds, a huge marketing machinery had begun moving. The Pakistan Cricket Board (PCB) charged $1,000 for every bid document. Twenty-nine Indian companies picked up these papers to stake a claim at naming the series after them or their clients, co-sponsoring the event, bagging internet and radio rights and putting up advertisements inside the stadia.