That pot-bellied Asura king with his handlebar moustache and palm-leaf umbrella—as the figure from the myth has been recast in part-cartoonised popular iconography—is kicking up quite a storm these days. If this runs contrary to his other image—of a benevolent, loveable potentate, almost a south Indian Santa Claus—it’s not his doing. Nor even that of most Malayalis, who, in the midst of manic festival shopping, may have initially missed out a seemingly intellectual matter that had seized the culture-keepers of Kerala and spawned debates in television studios and social media. But then arrows started flying on Twitter from some top political figures.