Our planet is drowning in plastic. The devastating effect of plastic waste on our oceans is well known. However, there is a human element to the crisis, which is rarely discussed. Over three billion people live without formal waste management – that’s almost half the planet’s population. This has given rise to an informal waste picking economy. The Body Shop has launched its first Community Trade Recycled Plastic from Bengaluru, India. The initiative highlights the lesser-known, human side of the plastic crisis. By 2020 recycled plastic from India will go into the making of Body Shop’s haircare bottles.