When Jaipur businessman Girdhar Bajoria discovered the e-cigarette (e-cig) for the first time—during a visit to his daughters in the US last September—he thought he had at last found a cure to his smoking habit. The mess a lit cigarette creates—ash, smoke, lingering tell-tale odour—all that vanishes overnight from Bajoria’s life. His family was happy, they also proved less expensive—around Rs 2,000 for the device itself, and another Rs 80 for the nicotine refill. “E-cigs don’t have even 10 per cent of the problems regular cigarettes have,” Bajoria would say. With every drag, an e-cig injects a dose of nicotine into the smoker, leaving in its wake not a puff of smoke but a cloud of steam.