Historian Abraham Eraly says “Buddhism imposed absolute dharmic imperatives on human conduct...in contrast, Hinduism was undemanding, accepting of ethical pluralism. There were no gods in Buddhism to turn to for forgiveness. So also in Jainism.” Thus, comparatively, Jainism demanded ethical absolutes, which had a considerable influence on Gujarat (it’s a different matter that Jainism itself needs some reform today). Even the prevalent vegetarianism is attributed to Jain influence. The Gujarati king, Kumarpal (1143-73 AD), converted to Jainism, made a proclamation of ahimsa that called upon citizens to stop taking animal life, prohibited animal sacrifice and alcohol. (Another fallout of the vegetarian ethos that cascaded from Jainism to majority Gujarati Hindus meant that Muslims, who are predominantly non-vegetarian, found it difficult to integrate with the Hindus here.)