The official message—that chicken is safe so long as you cook it at over 70 degrees—fell on deaf ears. And India’s poultry industry took a nosedive. As poultry sales plummeted and worries about infected chicken impacted hotel and restaurant businesses nationwide, the government found itself fighting a pandemic of fear. But if reports from ground zero—Navapur tehsil in northern Maharashtra’s Nandurbar district—are to be believed, it is the real health pandemic and its containment that the government should be worrying about more. In the event of more bird flu outbreaks—or worse, a human outbreak—the government will have not just an economic blowout but also a major health crisis on its hands.