It is an anomaly that, all over the world, beer accounts for over 65 per cent of alcohol sales, yet in India it is still under 10 per cent. India has one of the smallest per capita beer consumption rates in the world, at just two litres per person per year. In comparison, people in the Czech Republic, which has the highest rate of beer consumption in the world, drink approximately 145 litres per person per year. Now consider a country like Kenya—beer is consumed there at six times the rate of India, at 12 litres per person per year.