No wonder Children's Film Society of India, the autonomous body in charge of production, distribution and exhibition of children's films under ministry of I&B, has also had to grow to keep up with its changing audience. "The Little Directors section barely had any entries in the last edition. This time we received more than 123 films," says CFSI CEO and festival director Shravan Kumar. According to him the budgets of children's films have increased, so has the stringency in quality control and transparency in green lighting the projects. "We are willing to give from Rs 2 crore to as much as a project demands," he says. There's acclaimed director Buddhadeb Dasgupta's Woh, based on Rabindranath Tagore's Shey, on his own relationship with his granddaughter. Six other films are on the floor. The marketing and distribution bottlenecks are also being addressed. "We tied up successfully with schools for block bookings of Gattu. We are also trying to include some of our films in the school curriculum and keep trying to take them to screens in tier 2 and 3 towns," says Kumar.