It was the late ’80s and in college, a couple of Bihari friends once accosted me in the hostel corridor. They were planning a ‘noon show’ run and wanted to know if a certain Mallu film, Heart for Hire, would be worth the gas and the eight kilometre ride to town. Now Heart for Hire (a literal translation of Vadakakku Oru Hridayam, a purported ‘social’ which had the heavenly Jayabharati in the lead and touched on themes like erectile dysfunction and adultery) turned out to be a little too “innocent” for their liking, but the incongruous English title did tickle the funny bone for a while.