In the afternoon of April 24, 2014, as I came out of the Puri collector’s office after filing my nomination as the Congress candidate for the Puri Lok Sabha constituency, a posse of mediapersons was waiting to speak to me. “Have you familiarised yourself with the geography of Puri?” That was one of the first questions thrown at me. For the media, it was sexy to play up the “outsiders fight it out in Puri” angle. From all my three decades of work in journalism and strategic communication, I knew that, whether appropriate or not, it was a lazy angle that the media would be tempted to pursue.