It had a touch of delicate irony. Launching his Make in India initiative in September 2014, Prime Minister Narendra Modi had remarked, “The biggest factor (in India) is trust. Why do we not trust our fellow countrymen? Let us begin with trust, if there’s an issue, the government can intervene.” If the national character had to be bolstered, he intoned, one had to eschew the ‘mera kya, mujhe kya’—care two hoots—attitude and act so as to benefit the country.