‘Campaign journalism’ has come to be a feature of Indian news media. It enables practitioners to draw out a single issue, keep it rolling and extract maximum mileage—TRPs, website hits or subscriptions. “This is not an isolated incident. This kind of partisan reporting has been building for a while at the hands of editors with a partisan view,” says former BBC journalist Sanjeev Srivastava. While campaigns in some form are pursued by many organisations, TV does something specific. It has begun to rouse the rabble for specific actions—demand that certain politicians resign, certain bureaucrats be dismissed, certain people be arrested and certain people be hanged. Pressure tactics previously used by activists for a specific, targeted cause. Today, politicians are in the studio, live on our screens, and forced to respond on air to the goading of anchors. Recently, Deepak Chaurasia of India News urged BJP MP Sambit Patra to file a case against ‘these anti-nationals’, now that he has heard their slogans.