India's foreign minister has apparently recovered national pride after making the world's largest online retailer bend. What happened was as follows. On January 11, an Indian tweeted her a shot of Amazon Canada's online store, which sold peronalised doormats, some of which were in the colours of the Indian flag. Swaraj's correspondent wrote: "Madam. Amazon Canada must be censured and warned not to sell India flag doormats. Please take action."