Even before Rajs alleged involvement in the infamous Ramesh Kini murder, when even his uncle began to see him as a liability, senior Sena leaders (who were trying to give the party a less goon-like and more people-friendly image), saw Raj and his ways as militating against their bid to keep the Sena in power and project it as a responsible party. So they got him out of their hair by packing him off on the campaign trail. In successive elections, Raj was encouraged to channelise his energies into less political and more creative pursuits. "He loves music, so we set him to produce our campaign cassettes and videos. He was effectively kept out of the real action," chuckles a senior Sena leader. Raj fell for the trick, particularly since he loves hitting the road: "I love campaigning. I never want to give it up." He even came to believe that he was chiefly responsible for the partys gains in the state. But, while Raj was away Uddhav was being set up by Sena leaders as their conduit to Thackeray. His physical proximity to Thack-erayboth live in the same residencehelped. So did his perceived humility and deference to party elders. By contrast, Sena leaders found Raj rude and arrogant (qualities acceptable in Thackeray but not in someone 30 years younger). As the Senas stakes in the power game grew with each poll victory, so did Uddhavs importance.