The core problem with power sector reforms has been that private producers will not sell power to the SEBs, because the SEBs cannot pay the bills. This is because by subsidising the price of electricity, especially for farmers, most state governments have forced SEBs to sell power at a price far lower than the cost of producing that power, and so naturally, they run at huge losses. The new ordinance tackles this politically sensitive problem head on, saying that power subsidies for all sectors except agriculture (which will enjoy a three-year moratorium) should be brought down to a maximum of 50 per cent of power cost. A state is free to give higher subsidies but it will have to foot the bill. "I dont mind subsidised power, provided the states pay for it themselves and feel where the shoe pinches," says Kumaramangalam. And for states which carry the reforms forward, he is dangling the incentive of lower interest rates on power project loans. In the meantime, the government intends to invite bids for 15 mega projects with a cumulative capacity of 75,000 megawatts.