One fine day, WhatsApp informed its users that they need to now give up their data privacy on WhatsApp and let Facebook take a peek at their data. To be fair, WhatsApp did give an option to its users – the users had the option to quit WhatsApp and become a digital pariah. Which of course is not much of an option as WhatsApp is a digital monopoly that enjoys the Network Effect, which just means that if lots of people are on the platform, then its value goes up exponentially, and it becomes difficult for people to quit. Hence, the situation was pretty much like a gun on the head by WhatsApp, to either give up your data or to perish digitally.