Modi must have realised by now that the hype of the 2014 campaign cannot be turned into a reality in the manner in which he had perhaps believed and/or made it sound possible. The hellish realities of India have come into play and, as it turns out, Bharat is not Gujarat, that is, one of the most urbanised states in the country, where a particular development model could be made to work. One year down the line, business growth has not lived up to the hype, the middle class is not growing, and the stockmarkets have lost the zing of hope. And land, it seems, has been manna from heaven for the Opposition, and suddenly it seems there is life after defeat. Most non-NDA parties are united on the emotive issue of ‘do bigha zameen’ and the Opposition has certainly ‘landed’ on its feet. The backdrop to the political theatre is a mounting agricultural crisis in parts of the country. Unseasonal rain has destroyed crops at a time when the NDA’s economic philosophy involves cutting back on social sector spending. The number of farmer suicides is expected to only go up from what was already a regular phenomenon during the UPA and NDA-I years. The day Gajendra Singh died, the Met office predicted the second successive year of deficient rains. The climate for Modi has both literally and metaphorically changed. Whether or not the BJP’s arguments for amending the land laws make for sensible economics or merciless policies is not the point. What has happened is that Modi has lost the battle of perceptions on the land issue. It has boxed him into a political position that is seen to be anti-poor and pro-corporate. This is usually a disaster for politicians. Down the decades, slogans that have worked have been those such as ‘Garibi Hatao’ (Remove Poverty) used by Indira Gandhi in 1971 to win a landslide after she broke off from the old guard and took a sharp left turn in her positioning (There’s an interesting parallel with what Rahul seems to want to do). Before that was the ‘Jai Jawan, Jai Kisan’ (Hail the soldier/ Hail the farmer) slogan raised by Prime Minister Lal Bahadur Shastri in 1965, after the war with Pakistan. There have been other slogans that played up individual politicians, such as ‘Agli Baari, Atal Behari (Now it’s Atal Behari’s turn)’ in 1996 just as the 2014 ‘Abki Baar Modi Sarkar (This time a Modi government)’ is a variation on the former. After Indira Gandhi’s assassination in 1984 came the slogan ‘Jab tak sooraj chand rahega/ Indira tera naam rahega (As long as there is the sun and the moon/ Indira your name shall be remembered)’. But what the BJP could not have forgotten is the 2004 ‘India Shining’ slogan that backfired so badly on the regime and gave the Congress a surprise win. The slogan to counter ‘India Shining’ was ‘Congress ka haath/ Aam admi ke saath (The Congress hand is with the common man)’.