As a test case in Operation Blue Virus, Cobrapost decided to see if Priyadarshan Pathak—from the firm Websol Media, Gurgaon—would deliver negative publicity as promised. Cobrapost told Pathak to go online to “fix” a company, Mercury Aviation, that had ‘wronged’ Netaji. Except that, unbeknownst to Pathak, the company and its website were fake. The deal was settled for Rs 92,000; Cobrapost paid Rs 45,000 for the job, which Pathak accepted and counted in front of the camera.