Forty-eight hours before the Punjab polls, political pundits came to the consensus that the Aam Aadmi Party is a serious contender in the state. Yet, they tend to focus on the party’s social media push. While on the campaign trail, Bhagwant Mann, an AAP MP from Sangrur, a charismatic crowd-puller, explained to Pragya Singh how a new party was able to organize structures on the ground to pull voters and create a backbone for it's social media presence along the way.