Furthermore, if spectacles are meant to inspire awe, few campaigning ruses could beat Mamata’s arrival at rallies in a helicopter. Crowds thronged the grounds (over a dozen meetings were held in less than six days), straining their eyes for hours for her aircraft to finally appear, a speck in the horizon. The youth, the old and children came out in droves, waiting for a glimpse of Mamata. “She must be very important if she is going to come here by a chopper,” says Alamun Bibi, a Malda housewife, who had set out by foot at dawn to be at the meeting at Kalindi town. Shabitri Mitra, the TMC candidate from Malda, nods in approval, “Yes, Didi is very big. But she is not that big so that she won’t look after even the smallest of people.”