It’s not a grand religious edifice, a flower, a colour, a sacred beast or any other piece of symbolism it has patented over the years. Instead, a single, bearded face has become the icon of its extreme right-wing version that goes by the name of Hindutva. The face derives its original appeal to the Hindutva brigade from Gujarat 2002, although over 12 years, there has been an attempt to project it as the face of decisive development. As Narendra Modi, the prime ministerial face of the BJP, pumps his fists, wags a finger, thunders his nasalised jingoism, the message is clear and loud as only he can get: with me or against me.