In terms of grabbing global headlines and top prime-time news slots, the Islamic State of Iraq and al-Sham (Greater Syria)—better known as ISIS—has aced most of its rivals in the game. By warring for a transnational Islamic caliphate based on the Sharia, by garnishing its reputation for ferocity with grisly posts on social media, including through its mocking Twitter handle, ‘jihadi spring’, the ISIS has , out of the blue, managed to upstage Al Qaeda and others to become one of the most feared jehadi militia in West Asia.