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In A First, Dubai Gets Its Own Typographic Font

The font comes in both Arabic and Latin script and will be available in 23 languages to 100 million Office 365 users around the world

Outlook Web Bureau

Updated on:

The fast-growing  business hub, a middle-eastern paradise, Dubai has now added another feather to its hat by developing its own typographic font.
In a first, the Microsoft has developed a typeface for a city.
The font comes in both Arabic and Latin script and will be available in 23 languages to 100 million Office 365 users around the world, reported Associated Press.
"The launch of the Dubai Font to the world is a very important step for us as part of our continuous efforts to be ranked first in the digital world," Shaikh Hamdan was quoted as saying by media reports.
He also directed government departments to use the new font in all correspondence from now on.
"We are confident that this new font and its unique specifications will prove popular online and in smart technologies across the world. This is considered a positive shift that will boost the emirate's competitiveness in smart technology," he was reported saying by the PTI.
Abdulla Al Shaibani, Secretary General of the Executive Council of Dubai said the font was the emirate's new and innovative mark in the digital world, and one that built a knowledge bridge between the East and West.
"The debut of this font is a great example of successful collaborations between the public and private sectors to encourage reading and adopt more technical solutions to serve the communities," said Samer Abu Ltaif, president of Microsoft in the Middle East and Africa.
The 23 languages supported by Dubai Font are Afrikaans, Arabic, Basque, Britannic, Catalan, Danish, Dutch, English, Finnish, French, Gaelic, German, Icelandic, Indonesian, Italian, Norwegian, Farsi, Portuguese, Sami, Spanish, Swahili, Swedish and Urdu.
Dubai, the largest city in the UAE and home to the world's tallest tower, Burj Khalifa, has championed technology and innovation as it looks to broaden its appeal.
Image-conscious Dubai has pushed in recent years to broaden its appeal by investing in its technology and culture. It will host the six-month Expo 2020 under the themes of sustainability and mobility. 
With PTI Inputs
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