Al-Shabab’s appeal for East African recruits is best illustrated by a film produced by Al-Kata’ib and released in November 2010. The 35-minute film, Message to the Ummah and Inspire the Believers, features nine foreign fighters identified by country of origin. The video is subtitled in English and Swahili, and also includes spoken parts in Arabic, English, Swedish and Urdu. Of the nine recruits, six come from countries near East Africa including Kenya, Tanzania, Ethiopia and Sudan. The other three are identified as from Britain, Sweden and Pakistan and address the camera in English, Swedish and Urdu. A tenth recruit, also an English speaker, is not identified by country.