Bivings is just one of several public relations agencies secretly building a parallel world on the web.Another US company, Berman & Co, runs a fake public interest site called ActivistCash.com, which seeks topersuade the foundations giving money to campaigners to desist. Berman also runs the "Centre for ConsumerFreedom", which looks like a citizens' group but lobbies against smoking bans, alcohol restrictions andhealth warnings on behalf of tobacco, drinks and fast food companies. The marketing firm Nichols Dezenhall setup a site called StopEcoViolence, another "citizens' initiative", demonising activists. In March,Nichols Dezenhall linked up with Prakash's collaborator, the Competitive Enterprise Institute, to sponsor aconference for journalists and corporate executives on "eco-extremism".