Outlook commissioned Gallup-Business Research Bureau to conduct the first-ever opinion survey in Pakistan by an Indian media house. Gallup-Business Research Bureau is the Pakistan affiliate of Gallup International, which operates in more than 60 countries across the globe. Established in 1980 in Pakistan, Gallup is today the market leader in media audience research, household consumer panels, third party evaluation studies and opinion polls. It is a member of ESOMAR, the world’s leading association of market researchers and follows the ESOMAR code of conduct.