But it’s not the stars who are at fault. “The story has to have appeal. You have to give a good film for viewers to enjoy,” says Gauri Shinde, who is directing Sridevi in English Vinglish. “Problems happen when you try and fit (yourself) to the demands of the mainstream cinema,” says Shailesh Kapoor, CEO, Ormax Media. While the limelight is not kind to mature actors, it is even less forgiving of its aging leading ladies. Men face the reinvention dilemma and compulsions to adapt in their early 50s—just ask Sunny Deol or Sanjay Dutt. Heck, even Amitabh. With women, though, alarm bells could ring in their early 30s. Ours is no Hollywood, where a Meryl Streep can continue to hold sway—the wrinkles and age spots intact. Roles with substance are ever harder to come by. Filmmaker Onir who helmed Juhi Chawla’s post-hiatus relaunch, I Am, suggests that there ought to be more movies with roles for veteran actresses. “There is a lot of hunger in these actresses but not many are being offered what they deserve,” he says. Juhi is the rare star who is comfortable playing her age. And that poise and dignity comes from not being trapped in that old rat race. “The pressure and insecurity isn’t there, she does what makes her happy,” says Onir. Sachin Kundalkar, who directed Aiyya, has a similar opinion of Rani. “She has seen and done everything now. There’s no sense of competition, but a lot of security,” he says.