In September 2001, a podgy NTR Junior made his debut in an unusual film called Student No. 1. His natural style, powerful dialogue delivery and startling resemblance to his grandfather Nandamuri Taraka Rama Rao rendered him an overnight star. The story of a murderer who comes to study law and shows other wayward students the right path set the box office on fire. At that point, film-goers looked twice at a circular emblem on the posters that declared: ‘An S.S. Rajamouli Film’. In the years since, the director has delivered nine back-to-back blockbusters in a row—and his latest offering, Baahubali, an ambitious period war drama, looks all set to become a super-duper hit.