You know when Swami Vivekananda addressed audiences in America, he merely said,"Brothers and sisters" -- and the people stood up and clapped for ten minutes because they had only heard Ladies andgentlemen. In india, we say pyare bhaiyo aur behenon. In India, we have as much talent as in Hollywood but we have lacked theplatform to present our talent. Now Rahman’s winning the Oscar has given us that bridge between the west and the east to represent our art. But it has to be done correctly, it has to be branded stuff.