Upper and middle income urban audiences nationwide-dubbed as AB viewers-prefer Zee TV and Sony Entertainment to DD2/ Metro. In Mumbai, these two private channels have overtaken both DD1 and DD2 in the AB segment. Likewise, in Chennai, Hyderabad and Bangalore, DD has lost out to regional channels like Sun, Udaya and Eenadu. In fact, in the southern metros, DDs way behind even in terms of general viewership.