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Quit Following, Start Creating: Why India Is The Perfect Playground For AI-Powered Creativity

Yogi is a globally acclaimed AI futurist, author, poet and a happiness savant and Resul is Padma Shree, Oscar and Bafta award winner, CHAIRMAN IICS.

Yogi Kochha and Resul Pookutty

In the old creative classrooms, students spent three years polishing theory, waiting for that elusive final-year project to showcase their talent. In the AI era, that model is as relevant as an ice cube at a May wedding in Delhi—melting before it can make a difference.

"Hawai chappals sell here faster than Birkenstock slippers—so why wait to create?"

The Era of Neo-Learning

Welcome to neo-learning, where imagination doesn’t wait for a semester to breathe. With tools like VEO-3, Sora, Runway, MidJourney, and Spatial AI, the loop is simple:

Imagine → Generate → Refine → Deploy

In days, students can turn a spark into a marketable creation.

From 3 Years to 3 Days from 3 Dreamers

Take Riya, 19. She walks into the IICS AI lab with a story. By evening, she’s animated her characters using VEO-3 and MidJourney. By the weekend, she has a professional-grade 3-minute short film—YouTube-ready and client-ready. What used to need 50 people and six months now fits in a teenager’s backpack.

Another team imagined a Virtual Indian Wedding for the diaspora:

  • Day 1: 3D metaverse venues spring to life.

  • Day 2: Interactive rituals powered by Spatial AI.

  • Day 3: The launch video goes viral; bookings begin.

Three days. Three dreamers. One business.

AI for Storytellers and Songwriters

AI is now scripting the future of storytelling. Students using ChatGPT-powered screenplay assistants can create dialogue drafts in hours that once took weeks. Imagine a group of film students feeding a plot outline into an AI tool and receiving ten variations of witty banter ready for refinement.

Similarly, budding music composers can use Suno or AudioLM to craft melody lines and choruses in minutes. A songwriting duo at IICS recently turned a local folk phrase into a chart-ready jingle overnight, merging tradition with AI precision.

Another group of students experimented with AI dialogue polishing tools for a short web series. The tool suggested alternate lines and emotional cues that gave the final script the sharpness of a professional writer’s room.

Why India Is the Perfect Stage

India’s market is a creative goldmine. A country where hawai chappals sell faster than Birkenstock slippers guarantees that every idea—from rural folk mashups to AI-powered Bollywood reels—can find its audience. This is a land where niche is national, and a creative spark can reach millions without a middleman.

The AI Tsunami Is Here

Here’s the truth: to create is to not follow; to follow is to lose your job. AI will automate the followers first. The leaders—the creators—will own new markets. Every diploma student at IICS can be a micro-studio, a content powerhouse, or an entrepreneur before they turn 20.

Globally, schools like Ringling (US) and Gobelins (France) are embracing this fast-track, AI-first model. But India has an edge: 1.4 billion people hungry for content, from memes to metaverse weddings.

Your Move

You can learn a tool here or learn a tool there, but that is like reading a single sentence in a playbook. True skill development is reading the entire book. And what the Media and Entertainment Skill Council has created is nothing less than the playbook for this new creative era.

So, what are you waiting for?
Work at a job—or quit to create the next market.
The AI tide won’t wait. And neither should you.

Published At:
US