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With lockdowns in most Covid-19 afflicted nations in place, many museums are taking the digital lane, offering virtual tours to enjoy their collections from the comfort of homes. But the National Cowboy and Heritage Museum in Oklahoma City did not stop there. They have handed over its social media to their head of security, Tim.
And netizens are loving every moment of it.
Tim Send, who began his additional role from March 18, is already a much-followed person. Introducing himself in his first Facebook post, Tim wrote, “I have been asked to take on the additional duty of social media management while the museum is closed. I’m new to social media but excited to share what I am told is called “content” on all of The Cowboy’s what I am told are “platforms” including the Twitter, the Facebook, and the Instagram. My team and I will also continue to protect and monitor the museum and grounds. Thanks, Tim.” And then signed off with a candid statement, “We are required to smile in our official photos.”
This kind of set the tone.
If Tim is to be believed, he knows little about social media, even misinterpreting his grandson’s direction to use a hashtag, which he corrected subsequently.
The National Cowboy & Western Heritage Museum is America’s premier institution of Western history, art and culture. Founded in 1955, the Museum, located in Oklahoma City, collects, preserves and exhibits Western art and artefacts to stimulate interest in the enduring legacy of the American West. Located on Persimmon Hill, it ‘commands a rare view of the American West’, according to the official website.
Despite his tongue-in-cheek presentation, Tim has been taking his viewers through the museum in an interesting manner. One day it is a simple post on the hat and eyepatch John Wayne wore in the 1969 movie ‘True Grit’ (which got him his only Academy Award). The exhibition explores the similarities and differences between the 1969 and 2010 versions of the movie, including a comparison of character development, cinematography, screenplays, actors’ performances, costumes and much more.
Another day, it is a Remington painting called ‘Ray’s Troops’. Sometimes he bridges the gap between the past and present with amusing chitchat. For example, to introduce the exhibit, a twisted rawhide rope the Argentinian Gauchos would use, he begins, “Lots of people are asking how I ended up doing the social media. The answer is that I got roped into it. LOL.”
Tim will not run out of subjects to post about.
The museum’s permanent collections represent major holdings in Western material culture, frontier military items, American Indian art and artefacts, major art works by Frederic Remington and Charles Russell, the Silberman collection of Native American fine art and the Taos Society of Artists, along with other noted Western painters and sculptors, both historic and contemporary. The collection has been divided into galleries such as American Cowboy, American Rodeo, Art of the American West, Fine Firearms, Museum of the Frontier West, Native American Arts, to name a few.
And yes, as you scroll through the posts, do not miss the fact that he regularly acknowledges help from all, and signs off each post with a ‘thank you’ – courtesies not easily seen in the net world. Take some cues!
You can also check out the museum's website.
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