MP and Kerala Unite to Promote Responsible Tourism

MP and Kerala Unite to Promote Responsible Tourism
Madhya Pradesh opts for responsible tourism, Photo Credit: Shutterstock

Following in the footsteps of Kerala Tourism, the tourism department in Madhya Pradesh has planned to roll out a new model that will benefit its local communities

OT Staff
January 12 , 2021
02 Min Read

Inspired by Kerala’s mission of responsible tourism, Madhya Pradesh has decided to formulate a similar model towards uplifting its local villages, eradicating poverty, empowering women, and boosting its domestic industry. 

View this post on Instagram

A post shared by Madhya Pradesh Tourism (@mptourism)

This week, the Minister of MP Tourism, Usha Thakur, will visit Kerala to sign a Memorandum of Understanding (MoU) with her 13-member high-level delegation.


Followed by a seven-day tour across the state to understand the RT mission model, the team will launch the project in Madhya Pradesh as a 16-point programme. 

Introduced in October 2017 as a ‘triple-bottom-line’ mission, responsible tourism became a crucial aspect in Kerala’s social, economic, and environmental planning. According to Rani George, the state tourism secretary of Kerala, the mission has managed to establish 20,000 units with 1, 09,000 beneficiaries and has helped the local industry with an income of INR 38 crore. The mission has received several national and international honors, the recent one being the World Travel Market (WTM) award 2020.

Read: Here's how you can be a Responsible Traveller

The 16-point programme between Kerala and MP comprise various objectives — to help the central state chart an RT masterplan, conduct training for locals, curate a list of criteria for the district council to follow, and facilitate the gradation of resorts, homestays, and tourism clubs around the state. 

After the MoU is signed, a delegation from Kerala will visit Madhya Pradesh and help the authorities in the implementation of their new tourism model. 

Read: How to be a Responsible Wildlife Tourist

Related Articles


Here to there

Explore Directions(Routes) and more...
to Go

Other Editions

Outlook’ is India’s most vibrant weekly news magazine with critically and globally acclaimed print and digital editions. Now in its 23rd year...

Explore All
  • Check out our Magazine of the month
  • Offbeat destinations
  • In-depth storytelling
  • Stunning pictures
  • Subscribe