If you spend the better part of your day scrolling through your Instagram newsfeed and tapping away on people&rsquos stories, here&rsquos a chance to put that to good use. Soon, you will be able to use an Instagram screenshot as a way to book tickets to fly out to Europe EasyJet, a low-cost airline true to its name, has launched a quick and easy-to-use feature called &lsquoLook & Book&lsquo which allows you to upload an Instagram screengrab of a place that looks appealing and will lead you on to book the tickets with just a tap. This feature is perfect for those who are always on the go and are in favor of impromptu plans.
The app uses Instagram&rsquos geo-tagging feature coupled with image-recognition software which auto-completes information in the booking fields. Although the airline recommends using Instagram screenshots for best results it may work with existing pictures from your iPhone&rsquos library as well. This new feature is backed by &lsquoInstagram envy&rsquo that many of us face while checking out our friends&rsquo never-ending exotic holidays. The app seeks to reduce the number of steps involved right from looking at a picture to figuring out where it was taken, googling the location to find the nearest airport and then checking an airline&rsquos website for ticket prices. All this can be shortened by a seamless process used by Look & Book.
&lsquoThis is about behaviour change&rsquo, say the creators. Instagram has emerged as an incredibly powerful force in the world of travel. They hope to attract new customers by adding an air of thrill to a usually tedious process for an Instagram inspired holiday. They further add that the feature will assist people in exploring Europe by opening up lesser-known locations.
Look & Book currently only supports iOS and the reach is limited to destinations in Europe.
