Rum, whisky, wine - our palate is accustomed to everything under the sun. To break the shackles of this monotony, Goa-based Mandovi Distilleries have brought ‘Pursue’, a hard seltzer, to the Indian market. A truly versatile beverage, Pursue is an alcohol-based carbonated beverage blended with natural flavours, inspired by an eclectic combination of truly global flavours and quintessential Indian taste.
Remember old school soda bottles? This effervescent seltzer is also packaged in bottles that are beautiful and nostalgia-inducing. Dutch illustrator and muralist Joren Joshua´s lanky characters give tactile form to each flavour. With subtle references to the ingredients and the name of each product, the avant-garde art finds its canvas on the bottle-caps and necks – making each bottle a collectible.
Anish Reddy, CEO and Founder, Pursue, shares, “With the ever-evolving pool of consumers who are becoming more experiential and quality driven, the idea behind PURSUE is to promote personal freedom, reshape conventions around alcoholic beverages and create a sparkling indulgence for everyone. We want people to pursue a place that is theirs to experience and one without compromise.”
There are four variants on offer, all accentuating different notes. You can take your pick from Mosambi and Mint, Strawberry and Rose, Peach and White Tea, and Mango and Chilli. Pursue will be available at a starting price-range of INR 100 onwards for a 330ml pint (Prices will vary from state to state, based on local excise laws and taxes.)