FIFA World Cup Qatar 2022 along with its official blockchain partner Algorand (ALGO) is set to launch a new sports digital collectibles non-fungible token (NFT) platform called FIFA+ Collect.
This new platform will give FIFA fans and enthusiasts a chance to own and collect FIFA World Cup and FIFA Women's World Cup moments and history in the form of unique digital collectibles like art and imagery.
Romy Gai, FIFA chief business officer, said, “Fandom is changing and football fans around the world engage with the game in new and exciting ways. This exciting announcement makes FIFA collectibles available to any football fan, democratising the ability to own a part of the FIFA World Cup.”
The FIFA World Cup begins on November 20 and ends on December 18 in Qatar.
This is the FIFA’s first foray into Web 3.0. W. Sean Ford, interim CEO of Algorand, said, “The commitment FIFA has made to bridge to Web 3.0 enabled by Algorand, is a testament to their innovative spirit and desire to directly and seamlessly engage with football fans around the world.”
In order to get a chance to buy these FIFA digital collectibles you will have to follow the official social media platforms and also register for your interest in FIFA+.
Apart from digital collectibles, FIFA+ will also provide fans access to live football matches, interactive games, news and tournament information and some original content centred around the world cup in a storytelling format.
FIFA said the platform will release some exclusive and limited edition collections too and the details of those will be revealed in the upcoming weeks.
“Just like sports memorabilia and stickers, this is an accessible opportunity for fans around the world to engage with their favourite players, moments and more on new platforms,” added Gai.
The digital collectibles (NFTs) are powered by the Algorand blockchain, which is a low-cost, carbon neutral blockchain with multiple currency support.
Algorand touts itself as an environmentally friendly blockchain and back in April this year it took over New York Times Square for an hour to demonstrate its environmental commitment by darkening the billboards and this publicity stunt saved approximately 6500 kilowatt hours of energy, as per various media sources.
Algorand, according to Coinmarketcap data, was trading at $0.2999, up by 1.89 per cent at 9 am. The trading volume of Algorand is up by 59.94 per cent at $67,390,099.
