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Best Betting Sites in the UK in 2024

Did you know the total market capitalisation in revenue for betting and gaming receipts was £14.7 billion in 2024?

Yes, you read it right. Isn’t that an insane statistic? Every year, more than a million people in the UK test their luck with online betting. They bet on sports like Football, Cricket, Horse Racing, Dog Racing, Golf, Rugby, etc.

In this guide, you will learn about top betting sites in the UK. Some betting sites give you fantastic signup bonuses, while others offer unique offers to existing users.

But before getting into our comprehensive list of top betting sites in the UK, you must learn how to choose an excellent betting website or platform. 

Let’s talk more about it.  

Top 15 Best Betting Websites in the UK

  • Bet365
  • Skybet
  • Betfred
  • 888Sport
  • WilliamHill
  • Paddypower
  • Unibet
  • BetVictor
  • Betway
  • Highbet
  • Midnite
  • Betuk
  • Rhinobet
  • Pixiebet
  • Luckland

Bet365
9.9
Bet365 Score
Very Good
10
Bet365 Reviews
1023 reviews
check
Premium Mobile App
check
Comprehensive Streaming
check
Market leading all customer offers across all sports
ties
£30
Welcome offer
Bet £10 & Get £30 in Free Bets
Open
arrow
Exclusive
MAX365UP
Open arrow
T&Cs: Registration required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Payment methods
Visa
PayPal
Maestro
Paysafecard
Skrill
Minimum deposit
  • £5
Applications
ios android
View more
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Arrow
Skybet
9.1
Skybet Score
Very Good
9.2
Skybet Reviews
785 reviews
check
£5 free bet every week with the Sky Bet Club.
check
Cash out boost.
check
Extra race places.
check
Super 6 £250,000 score prediction competition.
check
Frequently updated offers and sign up codes.
ties
£30
Welcome offer
£30 IN FREE BETS WHEN YOU PLACE ANY BET
Open
arrow
Payment methods
Visa
Mastercard
Maestro
Apple Pay
Minimum deposit
  • £5
Applications
ios android
View more
View less
Arrow
Betfred
9.7
Betfred Score
Very Good
9.6
Betfred Reviews
356 reviews
check
Big bonus percentages across all products.
check
Sport, Casino, Games, Poker and Bingo promotions.
check
Comp Points and High Roller casino bonuses.
check
Large progressive jackpots.
ties
£40
Welcome offer
Get £40 in bonuses when you stake £10
Open
arrow
Payment methods
Visa
Mastercard
PayPal
Skrill
Neteller
Minimum deposit
  • £5
Applications
ios
View more
View less
Arrow
888Sport
9.7
888Sport Score
Very Good
9.8
888Sport Reviews
612 reviews
check
Wide Coverage of Sports and National/International Competitions
check
Reputable Bookmaker with High Prestige
check
User-Friendly Website Design
check
Extensive Range of eSports
Payment methods
PayPal
Skrill
Visa
Mastercard
PayPal
Much Better
Neteller
Paysafecard
Applications
ios android
View more
View less
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William Hill
9.8
William Hill Score
Very Good
9.8
William Hill Reviews
1896 reviews
check
One of the UK’s oldest bookmakers.
check
First UK bookie to enter the US market.
check
UK Gambling Commission License Number 39225 and IBAS Registration Number 707.
check
Excellent 24/7 Customer Service.
ties
£40
Welcome offer
Bet £10 Get £40
Open
arrow
Payment methods
Visa
Mastercard
PayPal
Apple Pay
Minimum deposit
  • £5
Applications
ios android
View more
View less
Arrow
Paddy power
9.8
Paddy power Score
Very Good
9.7
Paddy power Reviews
1365 reviews
check
Covers Sport's Markets that others don't.
check
Novelty bets on politics, entertainment and more.
check
Craft your own bets with #WhatOddsPaddy.
ties
£20
Welcome offer
Bet £20 and Get Money Back as Cash if it Loses
Open
arrow
Payment methods
Visa
Mastercard
Skrill
PayPal
Neteller
Much Better
Apple Pay
Minimum deposit
  • £0.01
Applications
ios android
View more
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Arrow
Unibet
9.9
Unibet Score
Very Good
9.9
Unibet Reviews
3652 reviews
check
Wide live-betting options
check
An amicable and easy-to-use interface
check
Very competitive odds
check
Excellent customer service
ties
£40
Welcome offer
Money Back as Bonus up to £40 + £10 Casino Bonus
Open
arrow
Payment methods
PayPal
Skrill
Mastercard
Visa
Minimum deposit
  • £10
Applications
ios android
View more
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Arrow
Bet Victor
9.5
Bet Victor Score
Very Good
9.6
Bet Victor Reviews
632 reviews
check
Live streaming service of tennis, cricket, golf, formula 1 and afternoon greyhound racing.
check
Live markets and cash out in-play.
check
Bet Builder by tweeting your market request.
ties
£50
Welcome offer
Bet £10 Get £50
Open
arrow
Payment methods
Visa
Mastercard
PayPal
Minimum deposit
  • £5
Applications
ios android
View more
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Betway
9.9
Betway Score
Very Good
9.8
Betway Reviews
1735 reviews
check
Daily odds boosts
check
Weekly free bet promos
check
Multi builder & cash out
check
Many NZ & Intl markets
ties
$150
Welcome offer
$150 matched Free Bet
Open
arrow
Payment methods
Visa
Mastercard
PayPal
Neteller
Much Better
ecoPayz
Minimum deposit
  • $10
Applications
ios android
View more
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Highbet
9.7
Highbet Score
Very Good
9.6
Highbet Reviews
423 reviews
check
Aspire-powered products
check
Good mobile optimisation
check
Cracking casino options
ties
£15
Welcome offer
Bet £10 Get a £15 Free Bet
Open
arrow
Payment methods
Visa
Neteller
Mastercard
Apple Pay
Astro Pay
PayPal
Minimum deposit
  • £5
View more
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Midnite
9.7
Midnite Score
Very Good
9.8
Midnite Reviews
721 reviews
check
Arguably the best esports bookie
check
Discord community
check
Quick withdrawals
ties
£20
Welcome offer
Bet £10 Get £20 in Free Bets
Open
arrow
Payment methods
Visa
PayPal
Skrill
Mastercard
Minimum deposit
  • £5
Applications
ios
View more
View less
Arrow
Betuk
9.8
Betuk Score
Very Good
9.7
Betuk Reviews
988 reviews
check
Big bonus offer
check
Loads of in-play markets covered
check
Dedicated mobile apps
check
24/7 live chat support
ties
£30
Welcome offer
Bet £10 Get £30 in Free Bets
Open
arrow
Payment methods
Visa
Mastercard
PayPal
Minimum deposit
  • £5
Applications
ios android
View more
View less
Arrow
Rhino bet
9.5
Rhino bet Score
Very Good
9.6
Rhino bet Reviews
788 reviews
check
Aspire-powered sportsbook
check
Huge range of casino games
check
Well-optimised for mobile
ties
£5
Welcome offer
Bet £30 Get a £5 free bet
Open
arrow
Payment methods
Visa
Mastercard
Maestro
Minimum deposit
  • £5
Applications
ios android
View more
View less
Arrow
Pixiebet
9.6
Pixiebet Score
Very Good
9.7
Pixiebet Reviews
1023 reviews
check
Great for live betting
check
Offers best odds guaranteed on horse racing events
check
Provides boosted odds on select sporting events
check
A huge casino section with thousands of games
check
Generous welcome offer for punters
check
Excellent optimisation for mobile devices
ties
£20
Welcome offer
Deposit £10, Get £20 In Free Bets
Open
arrow
Payment methods
Visa
Mastercard
Neteller
Skrill
Much Better
ecoPayz
Minimum deposit
  • £5
View more
View less
Arrow
Luckland
9.4
Luckland Score
Very Good
9.3
Luckland Reviews
682 reviews
check
Absolutely loads of markets
check
Trusted brand
check
Good payment options
ties
£10
Welcome offer
Bet £15 Get £10
Open
arrow
Payment methods
Visa
Mastercard
PayPal
Much Better
Minimum deposit
  • £5
View more
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How to Choose a Betting Website Even If You Are a Beginner

Is it Registered With UKGC?

To begin, we make it a point to verify that any new gaming sites based in the United Kingdom that we choose to promote have a valid gambling license from the United Kingdom Gambling Commission (UKGC).

The United Kingdom Gambling Commission (UKGC) ensures that all gambling activities inside the United Kingdom are transparent and secure for all gamblers. You May anticipate a certain level of dependability from any sportsbook that possesses such a license because the body is commonly considered one of the most challenging licenses to obtain. As a result of this, the body regulates the industry.

Welcome Offers

Choose a sign-up bonus that fits your needs perfectly. Some will be better suited for individuals wanting to place large bets, while others will be better suited for punters who are more interested in playing for fun. Gambling should be enjoyable, so avoid overextending yourself and place sensible wagers instead.

Currently Available Deals

Each bookmaker will have special promotions for customers who are already signed up with them, in addition to loyalty programs that can be accessed through either the desktop version of their website or the mobile apps they provide. Because of this, it is essential to shop around for the bookies that provide the most valuable promotional deals.

Streaming

You May live to watch sporting events through a few of the online betting services. You might be required to place a wager on the event to do so, or at the very least, have credit in your balance. You May stream various events across the athletic calendar via different bookmakers’ websites.

Betting Markets

Do some research to determine which bookies offer the betting options you require if you plan to wager on various sports and leagues. The most popular sports and tournaments will almost always have markets available on online betting services. However, not all websites cover lesser-known leagues or competitions.

Mobile Experience

Apps for mobile devices are quickly becoming the go-to method for accessing many bookmakers. This is because users can get all the required features while on the go. However, each mobile app is unique, and some are simpler to use than others to navigate.

Reputation in the Industry

Bookmakers rely heavily on their reputation, much like any other type of business. Reputation isn’t everything, but it can offer a fair sense of which bookies are worth considering, so you should consider it promptly. There is a good reason why the leaders in this business have been able to keep their loyal customer base.

Methods of Payment

The protection and confidentiality of your financial assets are of the utmost significance. Pick a bookmaker that gives customers a range of payment alternatives, such as the ability to use debit cards and electronic wallets. In addition, make sure that your option provides the most recent and up-to-date security for the payment methods you have chosen.

Signing Up Process

The procedure of signing up with the majority of online bookies should take a few minutes. Take note that a Know Your Customer program is used by the vast majority of bookies today. They May ask you to present further documentation to verify your identification.

Now, let’s get into our list of the best betting sites in the UK.

Best Overall Betting Websites in the UK

Bet365

Bet365
9.9
Bet365 Score
Very Good
10
Bet365 Reviews
1023 reviews
check
Premium Mobile App
check
Comprehensive Streaming
check
Market leading all customer offers across all sports
ties
£30
Welcome offer
Bet £10 & Get £30 in Free Bets
Open
arrow
Exclusive
MAX365UP
Open arrow
T&Cs: Registration required. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Payment methods
Visa
PayPal
Maestro
Paysafecard
Skrill
Minimum deposit
  • £5
Applications
ios android
View more
View less
Arrow

Bet365 is widely regarded as one of the best sportsbooks available anywhere in the globe. Customers that wager here know that they will receive an extensive menu for betting on sports, the best alternatives for live betting (including live streaming), and outstanding service from the company.

They market their company just as much as if not more than, any competitor in the sportsbook industry. Since they are a legitimate, publicly traded company, you May have seen their advertisements on television (in the United Kingdom and elsewhere). This is because several European professional sports teams have worn their logo on their shirts and jerseys and sponsored the Canadian Football League. 

When it comes to sports betting, this company has been one of the market leaders for a very long time. They have over 4,500 employees across their numerous offices in different parts of the world.

Sign Up Bonus

When considering their options, new clients frequently inquire about possible bonuses. At Bet 365, you can obtain a bonus that matches your deposit by up to 100% for a maximum of $200. To ensure you are eligible for that incentive, you must make a qualifying deposit of at least $10.

|Signup for the Bonus here|

Because Bet365 is based in the United Kingdom, the pound sterling is the principal currency used by the company; however, the same incentives are also offered in the euro and dollar formats. 

After you have created and logged into your account, you will have the option to change the currency that you use.

The bonus credits you have been awarded will be listed in your account balance under the heading “bet credits” as soon as you have claimed your bonus. You must go through their terms and conditions in their entirety before attempting to withdraw any bet credits until you have satisfied all of the terms and conditions. 

If, for any reason, their terms and conditions continue to confuse you, get in touch with one of the outstanding support professionals at Bet365, and they will help you learn more understanding on the subject.

Continuing the discussion regarding your bet credits, please note that such credits will not be included in any winning bets. If you use the bonus money to make a winning bet, you will only get the money you won from the bet rather than the original stake you put in. New users should be aware that any bonus bet credits earned will be forfeited if their account remains inactive for more than ninety days, regardless of the reason for the inactivity.

Promotions and Bonuses Regularly

Bet365 allows players to participate in various continuous promotions that are entertaining and profitable. The “Promotions” page, accessed from the bottom of their home page, is where new customers should look for deals and discounts. To give you an idea of the kinds of things that were available at the time this article was written, we came across the following:

The Early Payout Offer for the NCAA and WNBA states that if you are gambling on college basketball or have a wager on the WNBA and your team gets a lead of 18 points or more; then your bet will be considered a winner automatically. There are exceptions to this rule.

Early Payout Opportunity with Football 2 Goals Ahead – Similarly, if the team you bet on scores two or more goals, you will receive your winnings before the game ends. There are exceptions to this rule.

Bonus for Tennis Parlays: If you play a tennis accumulator bet and place it in a certain way, you can increase the amount of money you win from the bet by up to 70 percent. There are exceptions to this rule.

Boring Draw Money Back — If you bet on a soccer game for the correct score, half-time/full-time, or scorecast bets, and the game ends in a dull 0-0 draw, your stake will be returned. This offer is only available for bets placed on the correct score. There are exceptions to this rule.

This is only a sampling of what’s available; in addition to this, you can also bet on horse racing, greyhound racing, and a lot of other sports as well. Check out the sections dedicated to promotions to learn what is currently being provided and what kind of qualifying deposit is needed to access the advertisements being supplied.

Various Methods of Payment

Credit and debit cards continue to be the two payment methods of deposit chosen by most consumers across the whole sector. The website for Bet365 provides these options in addition to a great variety of other ways, and only some other sportsbooks can match the deposit limitations that Bet365 allows for its customers.

Bet365 gives you various options to choose from when it comes to funding your account. They are as follows:

  • Paypal
  • Visa
  • Mastercard
  • Paysafecard
  • Google Pay
  • Bank Wire
  • Skrill

Sky Bet

Skybet
9.1
Skybet Score
Very Good
9.2
Skybet Reviews
785 reviews
check
£5 free bet every week with the Sky Bet Club.
check
Cash out boost.
check
Extra race places.
check
Super 6 £250,000 score prediction competition.
check
Frequently updated offers and sign up codes.
ties
£30
Welcome offer
£30 IN FREE BETS WHEN YOU PLACE ANY BET
Open
arrow
Payment methods
Visa
Mastercard
Maestro
Apple Pay
Minimum deposit
  • £5
Applications
ios android
View more
View less
Arrow

Sky Bet is one of the largest and greatest betting sites in the United Kingdom, and it has an exceptionally high level of popularity among online gamblers. Compared to rivals like bet365 and William Hill, its sportsbook outperforms them in various categories, proving superior overall.

Bonus for Signing Up

In terms of the amount that can be claimed and the minimum amount that must be wagered to qualify for the bonus, the welcome bonus that Sky Bet provides is undoubtedly one of the most excellent available.

Sky Bet is unique in that to receive your £30 in free bets, all that is required from you is a qualifying stake of just 5 pence, whilst most online bookmakers require a qualifying amount significantly more than this.

£10 Bet credits will be awarded for the three £10 wagers. These free bets won’t go stale, so you can use them whenever possible.

|Signup Bonus Offer |

Promotions

Sky Bet provides several valuable promotions and offers for its existing customers. These include odds boosts and specials for football events, free-to-play games, and free bets triggered at specific times.

2Up Now Offering an Early Payout

If the side you bet on to win goes ahead by two goals at any point during the game, Sky Bet will regard any bets placed on their ‘Full-time Result – Early Payout’ market as winners and will pay those bets as winners.

This offers customers a fantastic opportunity to wager on football and get paid off quickly, but it can also be utilised in bet builders and accumulators.

Sky’s Super 6

Users get the opportunity to play this game for free, and if they can correctly guess the scores of six different football matches, they will be entered into a competition for a chance to win £250,000.

This is a fantastic and entertaining way to test your football knowledge, potentially allowing you to win significant money. It is available to all clients who use Sky Bet’s website or mobile app.

If no participant can forecast the outcomes of all six games correctly, the player who came the closest will be rewarded £5,000; five points will be awarded for accurately predicting the score, and two points will be awarded for correctly predicting the result; these points will be totalled up after the fact.

Sky Bet Request-a-Bet

The request-a-bet function on Sky Bet is a feature that users can only find on other online sports betting platforms.

If you have an idea for a bet that you would want to place, but it isn’t presently accessible, you can request that this market become available by messaging them with what you want to bet on. They will then get back to you with the odds for the bet you wish to place.

Sky will try its best to price it up for you and give you the best odds for that particular product, regardless of whether it is a football special or something else.

This is a once-in-a-lifetime opportunity for many users who play with Sky Bet because the deal is one few other bookies offer.

Betfred

Betfred
9.7
Betfred Score
Very Good
9.6
Betfred Reviews
356 reviews
check
Big bonus percentages across all products.
check
Sport, Casino, Games, Poker and Bingo promotions.
check
Comp Points and High Roller casino bonuses.
check
Large progressive jackpots.
ties
£40
Welcome offer
Get £40 in bonuses when you stake £10
Open
arrow
Payment methods
Visa
Mastercard
PayPal
Skrill
Neteller
Minimum deposit
  • £5
Applications
ios
View more
View less
Arrow

Since its establishment in 2004, Betfred has become one of the most popular online betting sites. This has allowed the company, which already operated 1,600 high-street betting stores, to increase its overall footprint.

Betfred, based in the United Kingdom and one of the country’s most well-known and often-used bookies, has become virtually synonymous with the online betting industry. Betfred is notable, in particular, for its extensive selection of customer rewards and bonus opportunities. What else does Betfred provide?

Primarily, due to its presence on high streets, the internet, mobile devices, and app stores, it has grown sufficiently to fulfill the requirements of a diverse group of clients.

Betfred’s sportsbook has now been granted official permission to begin operations in various jurisdictions.

Of course, in addition to obtaining official state licencing, Betfred has also implemented several other safety measures to make the gaming experience for its customers as secure and fair as possible. Their website uses the most recent encryption technology. Additionally, the badge for responsible gaming is prominently featured on the site. This means that you can easily set limitations for yourself about how much money you can deposit, how much money you can gamble, and how much money you can lose.

When we consider the process of enrolling with Betfred, the company’s commitment to maintaining a secure environment is brought to our attention once more. You must pass identity checks before taking advantage of the exclusive bonuses, betting markets, and odds. This is the point in the process at which Betfred’s commitment to transparency becomes most apparent. 

At this point, you will have full access to the site’s terms and conditions and privacy policy. After completing the registration process, you can access reputable payment options with reasonable restrictions, transaction timeframes, and associated costs.

Betfred Sign-up Offer

Betfred, well-known for providing recurring clients with a wide variety of exclusive bonus offers and promotions, also has a deal for new customers. If you are a new customer and meet the requirements, you May win £30 in incentives for making a wager of just £10. To receive your £30 in free bets, you must register and make a first sports bet of at least £10 with odds of evens (2.0) or higher. After that, check your account after 10 hours to determine if it has been credited.

|Avail Betfred’s Signup Offer|

Other Promotions

Betfred’s breadth of sporting events and market options is one of the company’s most appealing selling points. Nearly 30 different sports are available for wagering at this establishment. It offers various betting possibilities, including popular wagers on sports like basketball, football, and horse racing.

Football receives a pervasive amount of coverage. Betfred is widely regarded as one of the top betting sites in the United Kingdom because customers can wager on virtually all major and minor leagues and contests worldwide.

You will also discover that the majority of Betfred’s promos revolve around football, with one-of-a-kind deals like “Goals Galore,” “Double Delight,” and “Hat-Trick Heaven.”

Betfred promotions now extend to the world of equestrian competition. You can wager on foreign races that are taking place in countries like France, South Africa, Australia, and more. In addition, there is coverage of various races held in the United Kingdom and Ireland.

Betfred’s business operations are likely already well-known to fans of various sports. Betfred’s affiliation with the World Snooker Championship, the World Matchplay Darts, and the British Masters golf tournament is just one example of the many sponsorship arrangements this operator has secured and implemented. On the Betfred website, you May anticipate seeing several amazing deals for these tournaments.

888Sport

888Sport
9.7
888Sport Score
Very Good
9.8
888Sport Reviews
612 reviews
check
Wide Coverage of Sports and National/International Competitions
check
Reputable Bookmaker with High Prestige
check
User-Friendly Website Design
check
Extensive Range of eSports
ties
£150
Welcome offer
100% Up To £150
Open
arrow
Payment methods
PayPal
Skrill
Visa
Mastercard
PayPal
Much Better
Neteller
Paysafecard
Minimum deposit
  • £5
Applications
ios android
View more
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When you play games online, your safety should always be your number one concern; this is one area where my 888sport does not hold back. The 888 Group, responsible for running 888sport, has operated successfully since 1997. The 888 Group also has connections with major football teams in the United Kingdom and the NFL. It has a good reputation and is risk-free.

Additionally, fans of betting on live action will like how simple it is to locate all in-play action on the 888Sport platform. Unlike many other online sportsbooks, which give the impression that you are hunting for a mythical creature called a unicorn, 888Sport makes it easy to locate the betting options you require. Simply click “Live Right Now” in the upper left-hand corner of any sportsbook page, and you will immediately see all of the in-play action available to bet on. This will take you directly to all of the live-action wagers.

Sign Up Offer

Creating a new account with 888sport is a straightforward process that can be finished in a matter of minutes, after which you will be sent to the sportsbook section of the website.

Once you sign up and bet £10 or more, you will instantly receive £30. 

|Claim Signup Offer|

Promotions

Customers that join up for 888sport are eligible for a wide variety of promos, all of which can be found on a single tab that is very simple to access.

888sport is distinguished from its competitors because it rewards winning bettors with a free bet of £5 if they win at odds of 4/1 or higher. 

Additionally, there is a return of up to $25 if one leg of an American sports accumulator fails, which is beneficial for anyone interested in the activity that is taking place across the Pond.

Daily, enhanced odds are made available on various markets, and there is also a non-runner, a no-bet incentive available for select horse racing meets.

William Hill

William Hill
9.8
William Hill Score
Very Good
9.8
William Hill Reviews
1896 reviews
check
One of the UK’s oldest bookmakers.
check
First UK bookie to enter the US market.
check
UK Gambling Commission License Number 39225 and IBAS Registration Number 707.
check
Excellent 24/7 Customer Service.
ties
£40
Welcome offer
Bet £10 Get £40
Open
arrow
Payment methods
Visa
Mastercard
PayPal
Apple Pay
Minimum deposit
  • £5
Applications
ios android
View more
View less
Arrow

William Hill is one of the most well-known names in the gaming and gambling industry. The company was established in 1934. It first went live online in 1998 and is run by WHG International Ltd, responsible for Redbet and Mr Green. The company has licences in both Gibraltar and the United Kingdom, and Openbet is the company that powers the platform for sports betting. William Hill is the official partner of Tottenham Hotspur and also sponsors the World Darts Championship and the Scottish Cup.

Although the United Kingdom is the site’s primary focus, players from over seventy other nations are welcome to join. Localisation is also given a lot of attention at the William Hill sportsbook. It has obtained local licences in the United Kingdom, Ireland, Italy, Spain, and Sweden in addition to its international licence to comply with the betting legislation that is in place in various countries. William Hill’s most substantial aspect is vital, over 400 football betting markets, the extensive range of daily horse and greyhound races, and the variety of betting options like Live Streaming and Build Your Odds. These are the bookmaker’s top selling factors.

Signup Offer

As part of their introductory offer, William Hill offers all new users a free bet token worth £30 as part of their “Bet £10, Get £30 in Free Bets” promotion. Enter the promotion code ‘C30’ when you join up for the service. You will be rewarded with £30 if you place a first bet. Your account will immediately receive free bets when you meet the requirements.

|Grab Signup Offer|

Promotions and Sports Markets

The pre-match service from William Hill includes more than 35 different sports. The overall margin is 7%, and the bets can be placed on anything from politics and motorsports to political football and tennis. Football payoff is slightly more significant than the average bookmaker offers, and more than 400 markets are available in the major leagues and events. In addition, players can find several events given each day with Enhanced Odds. 

More than 300 different races are included in both the horse racing and greyhound racing sections of WilliamHill.com, making them two of the most comprehensive collections of their kind in the industry. There are wagers available for all primary and lesser competitions, including the ability to place ante-post bets a significant amount of time in advance and a wide variety of unique bets, such as Winning Distance and Tote bets in horse racing.

More than 40,000 events are held monthly at the William Hill in-play zone, which boasts an overall payout percentage of more than 93%. The payout in football is about par for the course. 

Players can place bets on whether a goal, card, or penalty will occur within the next one, five, or fifteen seconds. In snooker and tennis, you May choose from more than 30 different wagering alternatives, such as betting on who will win the current frame or set or selecting an additional handicap. During live betting, each wager is placed within a three-second window.

Paddy Power

Paddy power
9.8
Paddy power Score
Very Good
9.7
Paddy power Reviews
1365 reviews
check
Covers Sport's Markets that others don't.
check
Novelty bets on politics, entertainment and more.
check
Craft your own bets with #WhatOddsPaddy.
ties
£20
Welcome offer
Bet £20 and Get Money Back as Cash if it Loses
Open
arrow
Payment methods
Visa
Mastercard
Skrill
PayPal
Neteller
Much Better
Apple Pay
Minimum deposit
  • £0.01
Applications
ios android
View more
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Paddy Power is an operator of online gaming that does not require any introduction. It is one of the most well-known brands in the business thanks to its extensive presence in the United Kingdom (UK), which includes land-based stores and online products offering sports betting and casino games. This translates into top products and professional services. 

No shortcuts were taken to offer a premium choice for all players regarding the Paddy Power Casino. This means that top products and professional services are provided. There is no doubt that the quality is at an extremely high level since the casino was awarded the title of Casino Operator of the Year in 2015 at the EGR Awards.

Paddy Power’s online casino has been around since 2004, and it is just one facet of the company’s massive gaming network, including poker, sports betting, bingo, lotteries, a live casino, and a variety of other games. 

Signup Offer

New customers to Paddy Power in the United Kingdom and Ireland who join up using the promotional code PGCTV1 will receive a welcome bonus.

|Use the Code|

Paddy Power Games will award new clients fifty free spins worth ten pounds that May be played on any of the site’s daily jackpot games. You will also be eligible to receive an additional one hundred free spins after opting in for the promotion, making a deposit of at least ten pounds using a debit card (in a single transaction), and placing a wager of at least ten pounds on any Daily Jackpot game.

UniBet

Unibet
9.9
Unibet Score
Very Good
9.9
Unibet Reviews
3652 reviews
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Wide live-betting options
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An amicable and easy-to-use interface
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Very competitive odds
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Excellent customer service
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£40
Welcome offer
Money Back as Bonus up to £40 + £10 Casino Bonus
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Payment methods
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Minimum deposit
  • £10
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Unibet offers a more comprehensive and in-depth selection of statistically-based betting markets than some of the industry’s most prominent competitors, such as bet365 and Sky Bet. Examples of this type of market include those that predict which team will have greater possession of the ball. The fact that they cover a significant amount of ground in their racing area is a major strength, particularly when compared to the capabilities of other operators in this sector.

Finding a bookmaker with a more generous welcome offer would be easier than this one. In addition to the free bets and casino bonus included in their sign-up promotion, they have an excellent customer care team. Visit our Unibet offerings page to learn more, where you can also discover a review of their most recent bonuses and promotions.

|See More Offers|

They have an excellent in-play facility, and they offer a welcome bonus that can be used in either the sportsbook or the casino section of their website, which makes them an excellent bookmaker to use.

Compared to other online betting companies, the racing part of Unibet is impressive for its level of detail and breadth of coverage. Various resources are accessible, including instructions and guides for racing.

BetVictor

Bet Victor
9.5
Bet Victor Score
Very Good
9.6
Bet Victor Reviews
632 reviews
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Live streaming service of tennis, cricket, golf, formula 1 and afternoon greyhound racing.
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Live markets and cash out in-play.
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Bet Builder by tweeting your market request.
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£50
Welcome offer
Bet £10 Get £50
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Payment methods
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Minimum deposit
  • £5
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BetVictor is unlike most online gambling platforms. For instance, the fact that they did not begin their careers online is one of the distinguishing characteristics that set them apart.

They started the business offline.

1931 saw the beginning of Victor Chandler International Limited, which William Chandler founded. As soon as he passed away in 1946, the company changed its name to BetVictor Ltd. After that, in 2004, it came to be known as VC, and then in 2008, it became known as Victor Chandler. Finally, in 2012, they became known as BetVictor (again).

Michael Tabor has recently acquired ownership of the business. He is a highly successful businessman, significantly a significant shareholder in BetVictor at one point.

Gibraltar is the location of BetVictor’s registration. When Victor Jr. transferred the corporation to the United States in 1974, he did so to escape paying gambling taxes in the UK.

Welcome Offer

The BetVictor sign-up offer allows new users to claim £40 in free bets from a £10 stake without needing a promo code.

|Check the offer here|

BetWay

Betway
9.9
Betway Score
Very Good
9.8
Betway Reviews
1735 reviews
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Daily odds boosts
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Weekly free bet promos
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Multi builder & cash out
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Many NZ & Intl markets
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$150
Welcome offer
$150 matched Free Bet
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Payment methods
Visa
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Neteller
Much Better
ecoPayz
Minimum deposit
  • $10
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Betway has both an online casino and an online sportsbook. They provide possibilities for competitive wagering on various sports, including basketball, American football, and soccer. They also have a great collection of lesser-known games like snooker and table tennis, which is fantastic. On their website, players can also get information about the most popular esports.

Betway features an even more excellent selection of slot machines, table games, and live dealer games on the casino section of its website. Because searching through all of the pages of the casino for a specific game can be time-consuming, the search tool makes navigating the casino much simpler.

Betway falls short compared to other major brands in the industry, such as BetUS or BetOnline, regarding the bonuses they offer. Their options for making deposits and withdrawals are limited to credit/debit cards and electronic wallets; however, we hope they will expand their offerings to include cryptocurrencies soon.

Bettors interested in a quick betting experience will find that Betway is a decent sportsbook overall.

Welcome Offer

Players can get a head start on their betting journey with up to £10 in free bets. While certain aspects of the welcome offer May change over time, it will almost always consist of a bonus proportional to the player’s initial deposit and awards them additional betting credits. This incentive allows players to investigate various sports markets, including those for football, basketball, tennis, and other popular sports. 

|Check out now|

HighBet

Highbet
9.7
Highbet Score
Very Good
9.6
Highbet Reviews
423 reviews
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Aspire-powered products
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Good mobile optimisation
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Cracking casino options
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£15
Welcome offer
Bet £10 Get a £15 Free Bet
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Payment methods
Visa
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Minimum deposit
  • £5
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Highbet is one of the newer players in the betting industry in the United Kingdom. The company was founded in 2021. Although the bookmaker’s primary offering is a casino, it also provides its customers access to a sportsbook. 

Customers have access to several different methods of payment to choose from. Customers in the United Kingdom who use Highbet can fund their accounts with a debit card (Visa or Mastercard), PayPal, bank transfer (instant banking), Trustly, MuchBetter, or Paysafecard.

Each of these ways has a £10 minimum deposit requirement. However, no information was available on the maximum amount that May be deposited. The fact that Highbet deposits are subject to additional fees of 2.5% is disappointing.

There is a range of withdrawal times associated with each approach. For instance, if a consumer pays using a debit card, they should expect their funds to be deposited into their account within six days. In contrast, they should anticipate receiving their payments within two days if they use PayPal or MuchBetter, and within four days if they use Trustly. If you use immediate banking to make a withdrawal, the time it takes to get your money could range from two to six days.

Welcome Offer

After making their initial wager of £10 on Highbet’s sportsbook, customers will be eligible to earn a “Free Bet Token” for £15. All qualifying bets must be at odds of 1/1 or more for you to be eligible for this offer. Additionally, deposits cannot be made via PayPal, Neteller, Paysafe, Skrill, or Skrill 1-Tap.

|Claim this offer|

Best New Betting Websites in the UK

Midnite

Midnite
9.7
Midnite Score
Very Good
9.8
Midnite Reviews
721 reviews
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Arguably the best esports bookie
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Discord community
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Quick withdrawals
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£20
Welcome offer
Bet £10 Get £20 in Free Bets
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Payment methods
Visa
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Minimum deposit
  • £5
Applications
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Midnite is one of the latest betting sites featured on My Betting Sites, and they more than deserve to be mentioned on this page because of how great they are. Even though they do not currently provide betting markets on horse racing, they provide various betting markets on many other athletic events covered by the “big names” in the betting world. 

You won’t have any trouble navigating their website, and if you take advantage of the Midnite sign-up promotion, you’ll get an incredible number of free bets. In short, you will be satisfied with what they offer.

|Check Midnite Offers|

BetUK 

Betuk
9.8
Betuk Score
Very Good
9.7
Betuk Reviews
988 reviews
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Big bonus offer
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Loads of in-play markets covered
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Dedicated mobile apps
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24/7 live chat support
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£30
Welcome offer
Bet £10 Get £30 in Free Bets
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Minimum deposit
  • £5
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BetUK is a relatively new bookmaker, but they have all the fundamentals covered when placing bets on football games through their sportsbook. There is a decent sign-up offer for new clients and a good choice of live betting opportunities for its punters, so there are plenty of reasons to sign up with them. You can find all the information you require on the BetUK welcome offers page.

|Check Exclusive Offers|

Rhino Bet

Rhino bet
9.5
Rhino bet Score
Very Good
9.6
Rhino bet Reviews
788 reviews
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Aspire-powered sportsbook
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Huge range of casino games
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Well-optimised for mobile
ties
£5
Welcome offer
Bet £30 Get a £5 free bet
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Payment methods
Visa
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Maestro
Minimum deposit
  • £5
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Rhino is a relatively new sportsbook, so even the most experienced bettors might need to learn the name. The combination of their straightforward sportsbook and casino offers and the bonuses they give makes it worthwhile to investigate them.

Customers trying to get the most out of the bookmakers’ markets can benefit from Rhino UK’s good sporting bonus. After signing up for an account with the bookmaker, if you deposit at least £25 and place a wager of at least £5 within the first 24 hours, the bookmaker will give you a free bet worth £10 that you can use on sports. The free bet bonus May only be used once and cannot be cashed out for money. If you are successful with it, you can keep the money you win, but the bonus amount will be given back to the casino operator.

|Check Rhino Bet Offers|

Rhino UK is a fully licenced sportsbook operating under the jurisdiction of the United Kingdom’s Gambling Commission. The website presently possesses a valid SSL certificate and contains all the essential encryption for personal and financial details. In addition, the website currently has a valid HTTPS certificate.

To fight the issue of compulsive gambling, Rhino has incorporated various features into its service, one of which is the ability to set deposit limitations on a daily, weekly, or monthly basis. You also have the option to set up play breaks, which will restrict you from being able to deposit money into your account or place bets during the break but will still allow you to access it and make withdrawals.

Pixiebet

Pixiebet
9.6
Pixiebet Score
Very Good
9.7
Pixiebet Reviews
1023 reviews
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Great for live betting
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Offers best odds guaranteed on horse racing events
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Provides boosted odds on select sporting events
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A huge casino section with thousands of games
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Generous welcome offer for punters
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Excellent optimisation for mobile devices
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£20
Welcome offer
Deposit £10, Get £20 In Free Bets
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  • £5
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Pixiebet is a well-known online bookmaker that provides gamers in the UK with a comprehensive menu of sports betting alternatives. It should come as no surprise that Pixiebet has swiftly become a favourite among bettors in the UK, given the user-friendliness of their platform, the competitiveness of their odds, and the generosity of their incentives.

In this review, we will take a more in-depth look at what Pixiebet offers, including the sports betting options, bonuses, and payment methods it provides. This Pixiebet review will give you all the information you require to make an educated decision, regardless of whether you are an experienced bettor or a beginner in online betting. 

|Check out Pixiebet|

Now let’s look at what Pixiebet has in store for betters in the UK in 2024. At Pixiebet, players can place wagers on various international sports and markets. You can also explore esports, virtual sports, and BetGames TV. You won’t need to look for a different operator to play casino games if that’s something you’re interested in doing. 

In addition, Pixiebet features both an online casino and a live dealer casino. In addition, the operator makes a selection of enticements available, such as a hefty welcome bonus for new players. The sportsbook’s platform, which emphasises responsible gambling, restricts the ability to create an account and place bets to users at least 18 years old and older. 

Players have access to a range of tools, such as a bet builder, cash out, and in-play betting, which they can use to increase the likelihood of them coming out on top. A live chat facility is available for your use if you require assistance.

Luckland

Luckland
9.4
Luckland Score
Very Good
9.3
Luckland Reviews
682 reviews
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Absolutely loads of markets
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Trusted brand
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Good payment options
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£10
Welcome offer
Bet £15 Get £10
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The well-known gambling business Aspire Global International is expanding its reach into sports betting and casino gaming by launching a brand-new initiative called LuckLand in 2024. The Maltese company AG Communications manages the site’s management in the United Kingdom. 

The Luckland welcome offer could not be any simpler to comprehend; all you have to do is deposit £10 worth of sports bets, and you will immediately receive a £20 free bet from Luckland. However, there are certain things that you should be aware of, and we will explain what it is that you should be mindful of in the following paragraphs.

|Claim Welcome Offer|

After you have finished registering at the LuckLand website (you May use any of the links provided on this page to do so), you will need to begin putting funds into your account. The bare minimum amount that May be deposited here is £10, but to satisfy the requirements of this incentive, you will need to make at least £15 worth of deposits. Deposits made using e-wallets such as PayPal, Skrill, Neteller, or Paysafecard do not count towards the qualifying deposits that can be used to meet the requirements of a promotion.

Football, horse racing, greyhound racing, tennis, and basketball are the primary sources of sporting excitement at LuckLand. Over one thousand football matches are currently available for wagering at LuckLand, making it clear that this is the most popular sport at the site. That is almost five times larger than participating in any other sport at the location.

The remaining market on the website has a European flavour, which May need to sit better with UK sports bettors who opted for Brexit. Volleyball and handball have a substantial following, but there is still room for the more popular American sports, such as baseball and ice hockey, which receive significant media attention.