After two years of lockdowns and making sense of COVID-related restrictions and protocols, travelling made a massive comeback last year. This year, it is here to stay. Every research points towards a truth we know–we’re ready to explore and experience everything the world offers. But if you’ve been wondering if there have been any shifts in the way we travel, and what globetrotters worldwide are embracing this year, here’s a quick look at the travel trends set to be big.
Travel For The Soul
The last few years have been difficult for a lot of us. Therefore, it is only expected that one of the reasons why people would like to travel is to enrich their minds, body and soul. According to research published by Booking.com, 42% of travellers want to go on a break to focus on their physical and mental health. Expedia’s 2023 travel trends report notes that destinations like Iceland, Norway, Sri Lanka, Turkey and Switzerland are favourites among those seeking wellness breaks.
TV Tourism Finds Its Audience
If while watching “Emily in Paris,” you’ve caught yourself planning a trip to the city, you’re not alone. Expedia’s 2023 travel trends report mentions, “Two-thirds of global travellers have considered, and 39% have booked trips to destinations after seeing them on streamed shows or movies.” The report also suggests that destinations like Paris, New York, Great Britain and New Zealand have benefitted from this trend.
Off-Beat Destinations Are The New Cool
Gone are the days when visiting popular destinations like London or Rome earned you the title “well-travelled.” In 2023, it is all about exploring the lesser-known or even unknown. According to Booking.com’s report, 73% of travellers want to venture out of their comfort zone, with 30% interested in exploring hidden gems. Among Indian travellers specifically, 71% wish to experience “complete culture shock,” reports Booking.com. However, this isn’t just limited to the locales. Travellers also want to add new and unique experiences to their trove of travel stories, such as trying new delicacies or heading to extra-terrestrial hotspots.
Budget-Savvy Travel Gets A Boost
Even though people are willing to travel more and have unique experiences, it is not at the cost of dipping into their savings or leaving a massive hole in their pockets. Booking.com’s report also suggests, “In 2023, travellers are becoming more budget conscious, with 68% paying close attention to how much they’re spending on their adventures.” The report also mentions that 53% of travellers are open to travelling via longer routes or during the off-season if that allows them to save money. But when travellers consider spending money, they do so on immersive dining experiences, accommodations and shopping for things not available back home.
Travellers Are Taking Sustainability Seriously
It’s been a while since the world has been struggling with the global crisis of climate change. Concerns about how our actions impact the environment have also seeped into our travel decisions. According to Kayak’s report, 43% of Indians have mentioned sustainability as their primary criterion while selecting their summer holiday destination. In addition, Virtuoso’s survey cited that 70% of travellers believe travelling sustainably enhances their experience.