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ITC Hotels Launch Feel Good – Vocal for Local Menu

ITC Hotels Launch Feel Good – Vocal for Local Menu
Anar Shikanji is the perfect cooler for summer, Photo Credit: Courtesy of ITC hotels

The emphasis is on delicacies made with local, seasonal produce using traditional immunity boosting ingredients

OT Staff
June 05 , 2021
03 Min Read

Paying a tribute to nature’s bounty this World Environment Day, ITC Hotels has launched an innovative and mindfully curated Feel-Good Menu focussed on responsible sourcing and rich in goodness. Designed to highlight Vocal for Local initiative, it offers flavourful recipes that have been caringly selected, mindfully prepared, it further enhances ITC Hotels Responsible Luxury philosophy and pledges to strengthen local produce and “Made In India” artisanal products.

The Feel Good range supports local farmers, and producers, reduces environmental impact and helps minimise carbon footprint. The new Feel-Good Menu available on Gourmet Couch is a natural progression for ITC Hotels that abide by its decade strong philosophy of ‘Responsible Luxury’. ITC Hotels have pioneered several cuisine experiences in the industry. The commitment to local and seasonal ingredients has continued for decades and found more relevance in the circumstances today.

From the healthy grains and flaxseeds, amaranth and chia muffins and croissants, to integrating the ancient goodness much deeper, the Feel Good menu lays emphasis on ancient practice of slow cooking using local and seasonal ingredients. Slowly but steadily guests are realising that immunity must be a way of life and hence, the awareness to incorporate well-being ingredients in their diets.

Manisha Bhasin, Corporate Executive Chef, ITC Hotels said, “The Feel Good Menu focusses on authenticity, responsible sourcing, health ingredients and craftsmanship. The dishes are made with forgotten grains and super foods using age old cooking methods in keeping with ITC Hotels ethos of Responsible Luxury. The Feel Good menu offers A la Carte Options as well as Combo meals”
 
Some of the ingredients used are fresh press mustard oil — rich in mono unsaturated and omega 3 fatty acids, jackfruit — known for its antibacterial, anti-fungal, anti-inflammatory, and antioxidant qualities, raw turmeric, cardamom, leaves of the drumstick tree, sorghum, basil, barley, gooseberry, and mangoes, to name a few. These are rich in a variety of vitamins, magnesium, iron, act as antioxidants and help improve metabolism.
 
Immunity boosting preparations like Kachchi haldi ka pulao, mulathi ki phirni, murgh moringa made with the goodness of drumstick leaf, amla ki launji made with Indian Gooseberries which are immunity boosting find a place in the Feel-Good menu. The menu features the use of freshest of spice by ensuring these are hand pounded to retain the essential oils. The guests at ITC Hotels can be assured of a culinary experience that not only makes them feel good but also helps mark a lower carbon footprint. 

Guests can place their orders on Zomato, Swiggy and EazyDiner between 11.30 a.m. to 3 p.m. and 6.30 p.m. to 11.30 p.m. daily. The Feel Good menu may also be ordered via Gourmet Couch on the ITC Hotels F&B App, takeaway from the hotels or direct delivery by the hotels. Strict safety and sanitation “WeAssure” protocol is followed at every point to ensure safe, low contact and careful food delivery. The Packaging has been thoughtfully done and put together after thorough research on temperature, distance travelled, mode of transport, consumption techniques, re-heating norms, and more. The food is packed in environment-friendly corrugated paper boxes.

ITC Hotels’ Feel-Good Menu will be available in 8 cities pan India and 12 hotels including - ITC Maurya (New Delhi), WelcomHotel Sheraton (New Delhi), ITC Maratha (Mumbai), ITC Grand Central (Mumbai), ITC Royal Bengal and ITC Sonar (Kolkata), ITC Kohenur (Hyderabad), ITC Kakatiya (Hyderabad). ITC Gardenia (Bengaluru), ITC Windsor (Bengaluru), ITC Grand Chola (Chennai), ITC Rajputana (Jaipur) and ITC Mughal (Agra).


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