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Can this Campaign Take you Back to Korea?

Can this Campaign Take you Back to Korea?
South Korea had received 17.5 million visitors in 2019 , Photo Credit: Shutterstock.com

Korea Tourism Organisation has launched #TakeMeBackToKorea campaign for holidaymakers to wander in Korean reminisce

OT Staff
September 28 , 2020
03 Min Read

During the lockdown, people have been busy posting throwback pictures on social media and reminiscing about their past adventures.

Korea Tourism Organisation (KTO) has tapped into this and come up with a campaign to inspire travellers during the lockdown. 

Urging travellers to think about having a good time in South Korea, KTO’s #TakeMeBackToKorea campaign is a journey through the country via its many destinations. Think Instagram-worthy photos, from heritage monuments to traditional Korean cuisine, all making viewers look forward to a Korea trip.

The campaign showcase memoirs of popular YouTubers Kritika Khurana, Varun Vagish and Nitibha Kaul vacationing in South Korea, and their experiences in the Asian country. They flip through their travel albums, telling tales of adventures. The idea is to encourage travellers to think about the country when they plan their next trip out.

 
 
 
View this post on Instagram

The wait is finally over! Watch the super fun video of @nitibhakaul @thatbohogirl @varunvagish go down the memory lane and revisit their memories from South Korea. We’re pretty sure it will bring back all your South Korea memories rushing back and make you say #TakeMeBackToKorea #ImagineKorea #OurHeartsAreAlwaysOpen

A post shared by KoreaTourismOrganizationIndia (@kto_india) on Sep 12, 2020 at 10:37am PDT

“India has always been a priority for South Korea and we are going digital to remain at the top of the traveller’s mind," says Young Geul Choi, Director of KTO in New Delhi. "We have conceptualised #TakeMeBackToKorea to engage people across India and remind them about the beauty and uniqueness of travelling to South Korea.”

“Once travel opens up, there will be a sudden demand for travel to places which not only entertain but provide a healing experience as well. With carefully, curated strategies in place, safety measures and abundant private locations to explore, we look forward to welcoming visitors to our abode soon,” he added.

Similarly, Prague City Tourism had come up with a ‘Prague Unlocked’ campaign earlier last month, which turned out successful. As travel restrictions are being lifted around the world, online campaigns are taking off to encourage travellers to venture out again.


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