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Holland To Be Called The Netherlands Now

Holland To Be Called The Netherlands Now
The country is re-branding its image globally , Photo Credit: Shutterstock
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The decision has been taken to rebrand the country’s image

OT Staff
January 23 , 2020
01 Min Read

The Dutch government has decided to absolutely refrain from the use of the term “Holland” to address the country. The country’s official name, The Netherlands, will be used for all promotional purposes, according to the government.

In an attempt to rebrand the country’s image, Holland will soon be addressed as The Netherlands. The decision has been taken with all stakeholders – the government, the tourism board and the business leaders— on board.

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The country wants to shift the focus from the famous red light area and recreational drug use, and rebrand the country on an international stage.

According to media reports, a spokeswoman for the ministry of foreign affairs said the Netherlands needed a more uniform and coordinated national branding. She said: “We want to present the Netherlands as an open, inventive and inclusive country. We’ve modernised our approach.”

The official rebranding of the country will first be seen at the Eurovision song contest which will take place in Rotterdam next May. The country will also be addressed as The Netherlands during the Tokyo Olympics 2020.

The country got its colloquially famous name, Holland, from North and South Holland provinces on the Western coast of the Netherlands.


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