—as the name suggests—caters to the needs of senior citizens in all ways. And the section Silverwings offers tailor-made trips for the elderly. On the inspiration behind the venture, co-founder M.P. Deepu says, “I am part of a large extended family, and saw that the elders struggled with a lot of basic stuff and unfulfilled needs. We had a couple of ideas, but we kept coming back to a website which fulfilled these needs and was socially impactful.”

With emphasis on care and comfort along with fun, the itinerary, transportation, quality of hotels, food, etc., is decided to suit the needs of the elderly. It is also a platform where new friendships are formed—on one of the trips, a person from north India and another one from south India met for the first time and became the best of friends. Other offerings on the site are health check-ups, products such as Easyfone (a cellphone with a larger font size and buttons), and motion sensor lights. It also lists the activities and workshops that senior citizens can participate in.