Growing up, we were told to keep away from bad things as they would only lead to trouble. But Neeraj Kanwar, the Vice Chairman & Managing Director of Apollo Tyres, has given the ‘bad things lead to trouble’ philosophy a completely new dimension. Mr Kanwar, a sports aficionado, came up with a new concept -- Bad Road Buddies – whose philosophy ‘bad roads lead to good places’ is extremely fascinating.
“We wanted to provide budding off-roaders and enthusiasts a platform to come together and discover the roads less travelled across the vast Indian terrain. Bad Road Buddies is a special initiative curated by Apollo Tyres for them. We are extremely excited about our first edition of #BadRoadBuddies. This would also help the off-roaders experience the Apollo Apterra tyres, which are designed to tackle the rough roads with ease, making the journey more thrilling,” Kanwar said about the initiative.
What is Bad Road Buddies?
When one takes a good road to travel they know they plan to get to their destination without much hiccups. But in off-roading, no matter how articulate one is, one can never be sure about anything. The ‘Bad Road Buddies’ augurs really well with the whole off-road concept. The group has managed to build a cult with like-minded off-road fanatics and give them an opportunity to drive through virgin lands of India.
Where did the event take place?
Apollo Tyres roped in close to 50 off-roaders for the inaugural Bad Road Buddies (BRB) in Goa. The interested people were asked to register on the website badroadbuddies.com. The two-day event, that flagged off on March 2, 2019, saw a convoy of as many as 100 vehicles ride from Goa to Dandeli and back. Driving through the 100-kilometre stretch amidst the Bhagwan Mahavir Wildlife sanctuary was no easy joke. The tribe had to drive through some challenging natural and man-made terrains in the Western Ghats. At the same time, there was aplenty of spots and opportunities for the shutter bugs to capture the cars as they made it through the muddy course. As the first day’s ride came to an end at a picturesque sunset point, the riders spent time clicking photos and sharing stories from the ride. The drive brought along people from various walks of life, put them together on a course and they went back home with memories of a lifetime and new Bad Road Buddies.
The group drove on their normal set of tyres from Goa to Dandeli. On the way back, the Apollo Tyres team informed the drivers that they had a surprise in store for them. Once they crossed the border, all vehicles were fitted with Apollo Apterra tyres. The Apterra tyres are designed to offer a comfortable and silent drive even in tough terrains. There was not a single complaint from any of the drivers. In fact, they were in awe and it gave many of the drivers the confidence to explore the unexplored using them.
Once the group rode back to base camp the next day, March 3, they were in for one of the biggest surprises of their life. The God of Indian cricket, Sachin Tendulkar, was present at Quepem to meet them. And not just present, Tendulkar also put his driving—of course not the straight or the cover drive—skills to test as he drove on four challenging tracks at Quepem. Being the brand ambassador, Tendulkar unveiled Apterra Tyres at a press conference in Quepem. The cricket legend also spoke about how perfect the Apterra Tyres are for exploring challenging terrains and off-roading experiences. The former cricketer joined the riders in an after-party by the beach.
For more info: badroadbuddies.com
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